SHE Story

Is This It?

Emily, founder of SHE, on leaving England, moving to Dubai, and discovering what can happen when you change your environment.

Emily, founder of SHEBecoming10 min read
01 / The beginning

I had a good life. So why did it feel like it wasn't enough?

I was young. I was probably a little naive. And if I'm honest, there wasn't anything particularly wrong with my life. I was living in England, I had a good job, a good salary, my Mini Cooper, and I was doing makeup, which I actually enjoyed. And I could see where my life was going. That was the strange thing. It was almost like I could see the next ten or twenty years laid out in front of me. And I remember thinking: Is this it?

It wasn't that I was unhappy. I just felt like there had to be more.
Emily, founder of SHE
02 / The opportunity

Then the phone rang.

I remember it really clearly. I was walking down a country lane, standing by a gate and looking out across a field. I was thinking about that feeling again. Then my friend called. She had an opportunity for me. It was a sales job in Dubai. Now, this was before Dubai was the place everyone seems to know about now. I honestly didn't really know anything about the UAE. So I did what seemed like the sensible thing. I researched it. And then thought: Why not go for a couple of weeks and see? What's the worst that could happen?

More of Emily's story is coming.

Sometimes the change isn't what you think it is.